Not too long ago, when a hip hop artist made a video you could expect a lot of half naked girls, gold chains and a pimped out car. Well, things haven’t changed all that much, but once in a while we get a special surprise. This was the case with Casey Veggies and his “Sauna” video, directed by Spaghetto.
Before getting into Spaghetto’s take on directing this break out video, it’s important to understand her creative views a little. If we were to plant Andy Warhol in today’s world, and ask him to direct videos, the end result would look a lot like Spaghetto’s. She’s eccentric, in a weird, funky and very good way.
To start off, Spaghetto openly admits to being against the whole gangsta’ in a car type hip hop video. So when she saw the title for the song, and heard the lyrics, she got really excited about bringing the whole project to the inside of a sauna. All she needed was a small group of old men and one beautiful woman to fill it with.
The men were easy to find, and the tats all an accident. Yet somehow it all worked into the video, right down to the fat guy eating popcorn. The blonde girl, Alysha Nett, was an old friend of Spaghetto’s and had a lifestyle that just flowed right into the laid back, blunt smoking chick we see in the video.
The most difficult part of the whole project according to Spaghetto was finding the location to shoot the video in. To use a spa sauna was difficult, as the extreme temperatures would interfere with the cameras. Instead, she got the idea to ask a local sauna dealer to let her use one of their display units. So what we see in the video is a model of a sauna, sitting in the middle of a L.A. showroom.
According to Spaghetto, the dealer was very receptive to the whole project. When asked, he did mention that the appearance of a sauna in a video, movie or TV show did nothing for his sales, but that the hot item at the moment was portable infrared saunas. These are easier to set up in the home, and rely on intense heat from light rather than steam to remove toxins from the body. The portable infrared sauna is a welcome addition to the showroom, as it increases sales by being priced better for the everyday consumer, rather than just for hip hop stars.
This video was a big risk for both the singer and the director, as it showed a completely different side to hip hop music. Yet, instead of being shied away from for its overall “weirdness” the hip hop world embraced the change.